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In 2025, we proudly celebrated the eighth year of our Social Purpose initiative—an enduring movement that unites more than 30,000 team members in our shared mission to #FirstServeOthers. What began as a grassroots effort has grown into a defining element of our culture, inspiring employees to support one another, uplift communities, and care for the environment in ways that are both personal and powerful.
In 2025, we proudly celebrated the eighth year of our Social Purpose initiative—an enduring movement that unites more than 30,000 team members in our shared mission to #FirstServeOthers. What began as a grassroots effort has grown into a defining element of our culture, inspiring employees to support one another, uplift communities, and care for the environment in ways that are both personal and powerful.
At the heart of this initiative is the belief that meaningful change starts locally. Our decentralized approach empowers teams across our brands to champion causes that resonate with them. Whether it’s organizing community cleanups, launching wellness campaigns, distributing meals to those experiencing food insecurity, or supporting animal shelters, these efforts are a reflection of our people’s values—and they’re celebrated through our Spotlight newsletter and annual Social Purpose videos. These people-driven actions make the impact of our Social Purpose tangible, fostering hope and care where it’s needed most.
We also continue to support our colleagues through the FirstService Relief Fund, which has awarded over 2,600 grants totaling more than $1.8 million since 2018 to employees facing unexpected financial hardships. This fund is a testament to our commitment to caring for one another, especially in times of need.
Our environmental efforts are equally people-driven. Through FirstService Energy, we help clients reduce carbon emissions and navigate evolving regulations. Our restoration brands—First Onsite and Paul Davis—play a vital role in helping communities recover from climate-related events, reinforcing our commitment to resilience and sustainability.
While we maintain sound governance practices to guide our environmental and social efforts, the true strength of our Social Purpose lies in its cultural impact. It’s visible in the way our teams collaborate, celebrate, and care—not because they have to, but because they want to. That’s the power of purpose in action.